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Europe has its strength in regional cultural diversity. However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected. This edited collection addresses this gap, considering relevant questions such as how strategies, orientations, values and symbols help a company to become aware of its location, and how different regional cultures are of interest to particular types of companies. The book s central focus is the interaction of...

Creative and cultural industries, broadly defined, are now considered by many policy makers across Europe at the heart of their national innovation and economic development agenda. Similarly, many European cities and regions have adopted policies to support and develop these industries and their local support infrastructures. However this policy-making agenda implicitly incorporates (and indeed often conflates) elements of cultural and creative industries, the creative class and so on, which are typically employed without due consideration of context. Thus a better understanding is...