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This book articulates the complexities inherent in higher education’s multi-faceted response to the forces of mediatization—or how institutions change when their social communication gets mediated by technology—and introduces a novel perspective to comprehend them in a systematic way. By drawing on archival analysis and six organizational case studies, the author empirically traces the emergence of a cyber-cultural institution within higher education. As these case studies demonstrate, this new institutional logic requires creativity, individual recognition, and an underlying platform...