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Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand...

The book explores the relationship between the dynamic phenomenon of Corporate Social Responsibility and Organizational Commitment.CSR and Organization Commitment are studied through the dimensions developed by Carroll (1991)and Allen & Meyer (1990) respectively. The research for this book was conducted on managerial level employees of various Pakistani organizations, in order to study their awareness about CSR and whether the CSR activities practiced by their organizations have any impact on their organizational commitment. The results reveal significant information that can be implemented...