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In this irreverent, unsparing, and witty look at our cultural obsession with blonde, Natalia Ilyin shows us that our apparently modern fixation has truly primeval roots. Highlighting cultural criticism with personal experience, she cites ancient myths, Hollywood iconography, and the daily assault of advertising to reveal why the allure of being a blonde has crossed the boundaries of ethnicity, economics, and age. In essence, she shows us the difference between simply having blonde hair and being a blonde.