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This book explores the images and perceptions of the EU in the eyes of their Strategic Partners. The findings presented in this book helped to inform the content and focus of the 2016 EU Global Strategy, and will be of interest to scholars, students and practitioners of EU foreign policy, European integration and public diplomacy.

A central problem for the European Union is said to be that of the "politics of identity." Within this, the concept of the EU's international identity requires exploration in terms of how it is both constructed and represented globally.

To address this issue, this book identifies measures and compares public awareness and perceptions of the EU within the Asia-Pacific region. It deals with the under-researched issue of the public perception of the EU outside the Union and the role of the media in shaping such perceptions. It builds on what has been described as the EU's...

A central problem for the European Union is said to be that of the "politics of identity." Within this, the concept of the EU's international identity requires exploration in terms of how it is both constructed and represented globally.

To address this issue, this book identifies measures and compares public awareness and perceptions of the EU within the Asia-Pacific region. It deals with the under-researched issue of the public perception of the EU outside the Union and the role of the media in shaping such perceptions. It builds on what has been described as the EU's...

This book examines how, within foreign policy, perceptions are a reflection of an actor's conception of status, credibility and legitimacy assigned to the Self and the Others. Perceptions of the Self and Other and their roles in international relations are also informed by images of superiority, intent and affinity. Perceptions may change over time and under the impact of dramatic events. Chapters explore the perceptions of both sides of EU-Ukraine relations, and propose a new set of concepts to highlight internal and external role incongruences, including: perception gaps,...

The book draws on some of the scholarship in perception studies and "Normative Power Europe" theory. The study of perceptions, although dating back to the mid-1970s, is gaining renewed currency in recent years both in international relations, in general, and in European Union studies, in particular. And yet, despite the significance of external perceptions of the European Union, there is still a lack of theoretical forays into this area as well as an absence of empirical investigations of actual external role conceptions. These lacunae in scholarly work are significant, since how the European...