Wyniki wyszukiwania:

Advertising is one of the most important and costly marketing functions. A study on how the effective advertising media is required in order to compute whether the advertising is effective or not. Therefore, this research will study on effective advertising media in cell phone industry. The theoretical structure used under this study is Hierarchy of Effects Model by Lavidge and Steiner, which measures the effective advertising media based on the awareness, knowledge, liking, preference, and conviction and purchase stages. Clients will go on the several stages before make a purchasing...

The present study attempted to investigate the importance of business intelligence on organization's competitive advantage. The study also attempted to analyze the relationships among information technology infrastructure, business intelligence, organizational agility, and competitive advantages in three select life insurance companies. Drawing on the systems theory, dynamic capabilities framework, and literature on competitive advantages, information technology infrastructure, business intelligence, and organizational agility, it was hypothesized that business intelligence was major source...