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The Routledge Handbook of Soft Power (second edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy.  Interrogating soft power as influence the handbook examines manifestations in media, public mind, policy and theory - in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. 
 • Part One provides important new conceptualization and critical analysis of soft power from international relations,...