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This ground-breaking book presents a study of ageing as it is affecting the baby boom generation. Taking a widely interdisciplinary approach, it brings together insights from culture, history, gerontology, demographics and more to paint a vivid picture of how this cohort has faced aging and its physical, mental, emotional, and social effects.

"Baby Boomers" presents a groundbreaking study of aging as it is affecting the baby boom generation. Taking a widely interdisciplinary approach, the book brings together insights from culture, history, gerontology, demographics, and more to paint a picture of how this cohort has faced aging and its physical, mental, emotional, and social effects. As communities, nations, and economies begin to grapple with the complexities of the aging of this large demographic group, "Baby Boomers" will help people understand, think about, and plan for the effects of aging.

Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.