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This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights the importance of digital technologies like IoT, big data, and AI in reshaping traditional business models, driving innovation, and enabling firms to move from cost-efficient manufacturing to building consumer-centric brands. The book provides insights into the challenges of this transformation, including structural barriers,...

This book presents state of the art knowledge on penile augmentation with a view to providing a guide that will be highly relevant to clinical practice. The coverage is wide ranging, with clear descriptions of penile anatomy, patient selection and counselling, preoperative preparation, girth enhancement and penile lengthening techniques, postoperative care, and the approach to the pediatric patient. Experienced surgeons describe operative procedures from traditional fat transfer to the penile disassembly technique and reconstruction of the amputated penis, while the newest tissue...