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With the rapid growth and revolution in the social media helped catapult by the easy access to internet, the advancement and availability of mobile devices for public, social media marketing has become an infinite way to reach the high school students (HSS) in Si Lanka. The growth of social media is phenomenal supported by technological advancement of smart phones, stronger and faster software and internet speed. What was used to be achieved in a relatively longer period using the traditional and conventional ways to reach customers has now become less effective. Despite the fact that the...