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A feeling of bitter drug gives better eficacy is a myth. A good taste leads to better patient compliance. Not only kids, adults would prefer a good tasting medication. Also, a pleasantly tasting and flavouring formulations would definitely be preferred and would win a game over a competitors product.As most of the pharmaceutical active ingredients are bitter in taste, this article reviews the techniques available for taste masking and it include the most recent developments and approaches of taste masking. This compilation will be very useful to research scholers and industry professional...

Oral drug delivery system still need advancements because of their some drawbacks related to particular class of patients which include gediatrics, pediatrics, and dysphasics patients associated with many medical conditions as they have difficulty in swallowing or chewing solid oral dosage forms. In the current scenario of novel drug delivery system, much emphasis has been given to effective dosage form in term of producing steady level concentration in plasma for controlled release drug delivery system and rapid release drug for quick effects. In case of allergy, chemotherapeutics side...