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For decades, retail marketing strategy has analyzed the alternative routes to retail industry growth. Despite the strong interest in retail marketing, there is no consensus in the literature about what constitutes retail marketing strategy for customer satisfaction and loyalty as well as whether it affects a companys retailing performance. Today, retailers need to devote more consideration to long-term strategic planning to cope effectively with the growing intensity of retail competition as well as shift in customer needs. This book provides how retailers will deal effectively with their...

This book approaches the field of social transformation from an ecotourism perspective. It unpacks the development of thought around social innovation as well as eco-tourism. After introducing various definitions and concept of social innovation and social entrepreneurship, the book then goes on to assess the current state of the environment and tourism leading into the discussion of how ecotourism social entrepreneurship can transform the industry for the better by analyzing five ecotourism case studies from Malaysia. Going beyond ecotourism social entrepreneurship in industry-specific...

This book approaches the field of social transformation from an ecotourism perspective. It unpacks the development of thought around social innovation as well as eco-tourism. After introducing various definitions and concept of social innovation and social entrepreneurship, the book then goes on to assess the current state of the environment and tourism leading into the discussion of how ecotourism social entrepreneurship can transform the industry for the better by analyzing five ecotourism case studies from Malaysia. Going beyond ecotourism social entrepreneurship in industry-specific...