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The study was aimed at evaluation of M. Phil Education programme of Allama Iqbal Open University (AIOU) through SWOT analysis. It was a descriptive research and was based on various perceptions about the programme. Objectives of study were to assess the strengths of M. Phil Education Programme, to point out the weaknesses of the programme, to identify the opportunity of M. Phil Education program and to analyze the internal & external factors of the programme. It was observed that majority of the students reported that they joined M.Phil Education to enhance their professional qualification...