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wyszukanych pozycji: 3
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30-Second Politics: Political Advertising in the Eighties
ISBN: 9780275931957 / Angielski / Miękka / 1989 / 255 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. "Journal of Communication" Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in... Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination o... |
cena:
185,94 zł |
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30-Second Politics: Political Advertising in the Eighties
ISBN: 9780275931940 / Angielski / Twarda / 1989 / 249 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. "Journal of Communication" Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in... Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination o... |
cena:
382,94 zł |
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The Kennedy Crises: The Press, the Presidency, and Foreign Policy
ISBN: 9780807841273 / Angielski / Miękka / 1984 / 312 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This analysis of the Kennedy administration's relationship with the press during the Laotian, Berlin, Cuban missile, and Vietnam crises of 1961-63 suggests that press coverage and Kennedy's influence on the press were far more varied than scholars have supposed. Focusing on press coverage of government officials, foreign leaders, domestic politicians, and interest groups, the study combines quantitative analysis with previously untapped sources in the Kennedy Library.
Originally published in 1984. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in... This analysis of the Kennedy administration's relationship with the press during the Laotian, Berlin, Cuban missile, and Vietnam crises of 1961-63 sug...
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cena:
271,22 zł |
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