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Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in companies. But much less has been written about transformation of work and identity of professionals involved in these transitions: engineers, industrial designers, researchers, professionals in marketing strategy and especially project managers. The work of "innovation professionals" is truly...

Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in companies. But much less has been written about transformation of work and identity of professionals involved in these transitions: engineers, industrial designers, researchers, professionals in marketing strategy and especially project managers. The work of "innovation professionals" is truly...