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Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: * Coverage of both the core tenets and the latest research frontiers in the field * A new chapter detailing the history of retailing and its importance to modern economies * Updated case examples based on real-world scenarios...

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: * Coverage of both the core tenets and the latest research frontiers in the field * A new chapter detailing the history of retailing and its importance to modern economies * Updated case examples based on real-world scenarios...