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Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9, Karlshochschule International University (BWL - International Marketing Strategy), course: BWL - International Marketing Strategy, language: English, abstract: This research paper is dealing with the issue of multinational companies (MNCs) which want to operate successfully by using the theoretical approach of Bartlett and Ghoshal. Begley and Boyd go on from Bartlett and Ghoshal's scientific findings and describe this...

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie "Mission Impossible - Ghost Protocol" was a wise investment. Research question: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention...

Essay from the year 2012 in the subject Cultural Studies - Basics and Definitions, grade: A, University of Otago (Applied Management), course: Event Planning and Management, language: English, comment: Critically evaluate the value of events to cultural tourism from a cultural values perspective and how it reaffirms and celebrates cultural identity., abstract: This research critically evaluates the value of events to cultural tourism from a cultural values perspective and how it reaffirms and celebrates cultural identity using two of the biggest beer festivals in Germany as examples. Germans...