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"This book is a pivotal reference source for the latest scholarly research on the recent developments and contemporary issues within the services sector, highlighting cross-cultural implications as well as societal impacts of hospitality and tourism on emerging markets and providing insight on managing and maximizing profitability"--

"This book brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries, highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism"--