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"This book has the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies, highlighting innovative perspectives and real-world examples"--

The business environment is becoming increasingly global and competitive which in turn makes the role of a business manager more challenging and diverse. For this reason and others companies are growing through cross border mergers, joint ventures, direct investments and others strategic alliances. Similarly markets are getting closer to each other by virtue of a variety of integration from a simple trade level integration to political unification. Because of these changes, markets followed by product and customer integration, both product and customers are becoming increasingly global. In...

In today s society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate business students about global policies currently at play. Diverse Contemporary Issues Facing Business Management Education discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up, this book is an essential reference source for...