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This case study illustrated how demographic characteristics help the marketer to select the super store site selection. Today's business world becomes more and more competitive. I have chosen demographic characteristics for site selection because it's more accurate than normal survey and its help the marketer to eliminate the future investment risk. Some businesses are directly market driven e, g. superstore business. I have use some demographic variables like total number of population, density, household characteristics, income level, literacy rate etc. by analysis the above mentioned...