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This publication is a cumulative presentation of the results of the survey about the internationalization activities and main drivers of the most export-active enterprises in Slovenia. Based on the sample of 108 usable responses, the first part of the publication presents the findings related to main internationalization categories in terms of operation modes, market selection, main barriers and motives for internationalization, industry and environments, branding, international orientation of top management, companies strategic orientation, risk and innovation. The second part presents the...

The present study presents a review of selected regional/national level cluster policies in SE Europe. A combination of both qualitative and quantitative analyses were adopted to capture different perspectives on cluster policy conditions. Based on results from 47 in-depth structured interviews with cluster managers spread across different SE Europe countries/regions (Albania, Austria, Bulgaria, Croatia, Greece, Hungary, three Italian regions (Emilia Romagna, Marche and Veneto), Romania, Serbia, Slovakia and Slovenia), and discussions from representatives of policy makers, a systematic review...

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.