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So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in...

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in...

MORE TRAFFIC, COMMENTS, SALES: WHICH SECTION WILL YOU READ?

This is not just another online marketing book.

Engagement from Scratch contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world's most successful audience- and community-builders. In this book, they have come together to answer one crucial question:

How would you build an engaged audience, from scratch?

Each of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again.

YOU...