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Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet.

On September 20th, 2011, eight governments gathered in New York City to launch the Open Government Partnership, a new multilateral initiative to promote open government.

It is becoming increasingly common for governments to initiate online governments for efficient and effective programs, facilitating more accessible government services, allowing greater public access to information and participation, and making government more accountable to citizens. Latin American countries are in pursuit of electronic government. They aim to understand and implement these programs much like the global leaders in communications and technology.Latin America Online: Cases, Successes and Pitfalls describes how e-government initiatives are taking place in several Latin...

On January 2009, President Obama signed the Memorandum on Transparency and Open Government. The memorandum declares the new Administration's commitment to creating an unprecedented level of openness in Government and establishing a system linking three principles: transparency, public participation and collaboration. Since then, federal agencies in the United States and public administrations around the world have embarked on open government initiatives and have worked to redefine their relationship with citizens and with each other. On September 20th, 2011, eight governments gathered in New...