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The Internet is forever. They are even teaching that to kids on commercials in between their cartoons. They tell kids that they shouldn't put up personal information, like their address or contact info; they shouldn't post things that aren't true or believe everything they read just because it is online. The Internet is not only "forever," it is everywhere and with the communication shift towards all things social, access to information, people, businesses and products is as easy as typing in a few keywords. Anyone, anytime, anywhere, for any reason can post something about you, whether it's...

With the introduction of social media, there is somewhat of a renaissance in the direct selling industry as work from home enthusiasts now find themselves with exposure to hundreds, if not thousands of new people. The problem there however is the lack of knowledge on how to capitalize on these relationships to create new "warm" leads and ultimately build your direct sales business. This book helps solve that problem.

Social What Why How is a practical how-to, tips and tricks book that will answer many of your real-life social questions. - Is Social Media really important for me and my business? - What is the real value of Facebook for me? - What are Twitter Hastags (#) and why do I need them? - How does Google+ compare to Facebook? - How do I use Tumblr? - Is it easy to build and maintain a blog? and much, much more

I know I'm not alone when I express my amazement over the fact that several of the online social network sites have valuations in the billions of dollars. "Billions" with a big capital B. Online sites where you share information about yourself, your family, your friends, your work, your background... Billions. I guess I shouldn't be surprised at all though. Looking at the trend of marketing and communication, it's pretty easy to understand that one-to-one networking is the foundation of the current trend and Social Media, in its current form is the most fundamental path. I've seen Gary...