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With recent social trends and developments in health care policy, the health of men is high on the political agenda.

Men's Health: Perspectives, Diversity and Paradox examines and clarifies what is known about the socialisation of boys and men. The book shows how this influences the ways in which they maintain their health, how they respond to illness, and why they do or do not seek help. It also includes personal stories and poems by men. The text reviews research on health, gender and masculinity, and describes recent research on the health of men at work. The research forms the...

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both.

This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features:

* an explanation of how managed markets provide the context for market...