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Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a cook book; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."

The latest computer assisted methods for survey research

Computer assisted survey information collection (CASIC) methods are rapidly replacing traditional "paper and pencil" survey procedures. Researchers now apply computer technologies at every step of the survey process, from automating interviews and computerizing data collection to data capture and preparation. CASIC techniques are reshaping today's survey research and methodology --and redefining tomorrow's.

Computer Assisted Survey Information Collection is the most up-to-date and authoritative resource...

A comprehensive framework for both reduction of nonresponse and postsurvey adjustment for nonresponse

This book provides guidance and support for survey statisticians who need to develop models for postsurvey adjustment for nonresponse, and for survey designers and practitioners attempting to reduce unit nonresponse in household interview surveys. It presents the results of an eight-year research program that has assembled an unprecedented data set on respondents and nonrespondents from several major household surveys in the United States.

Within a comprehensive...

The definitive resource for survey questionnaire testing and evaluation

Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods' reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning...

Praise for the First Edition

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
--Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
--Public Opinion Quarterly

." . . it should find an audience everywhere surveys are being conducted."
--Technometrics

This new edition of Survey Methodology continues to provide a...