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This book explores Asia’s unique role as a global wellness destination, blending ancient healing practices like Ayurveda, traditional Chinese medicine, and yoga with cutting-edge wellness trends. With in-depth analysis of key destinations including India, Thailand, South Korea, and China, the book offers insights into the motivations driving wellness travellers, sustainable destination strategies, and the evolving demand for holistic well-being. From spiritual retreats to modern wellness hubs, it examines how Asia’s cultural heritage and natural landscapes are shaping the future of this...

This book explores the relationship between tourism, hospitality, protected areas, livelihoods and human wellbeing. The book includes sections focused on theory, policy and practice and case studies. It is multi-disciplinary in approach to the study of nature-based tourism and includes collaborative work including SME within protected destinations.