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Examining the Mexican American civil rights movement through the public rhetoric of a veteran activist

Hector P. Garcia: Everyday Rhetoric and Mexican American Civil Rights examines the transition of Mexican Americans from political and social marginalization to civic inclusion after World War II. Focusing on the public rhetoric of veteran rights activist and physician Dr. Hector P. Garcia, a Mexican immigrant who achieved unprecedented influence within the U.S. political system, author Michelle Hall Kells provides an important case study in the exercise of influence,...

Beginning as a grassroots organizer in the 1950s, Vicente Ximenes was at the forefront of the movement for Mexican American civil rights through three presidential administrations, joining Lyndon B. Johnson's Great Society and later emerging as one of the highest-ranking appointees in Johnson's administration. One of the most influential government representatives of Mexican American issues in recent history, Ximenes succeeded largely because he could adapt his rhetoric for different audiences in his speeches and writings. In Vicente Ximenes, LBJ's Great Society, and Mexican American Civil...