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A company is diversified when she runs two or more different businesses. The word "businesses" can refer either to lines of products or to company's structure, however - since in the real world the corporate configuration always reflects company's market situation - the most distinctive characteristics of diversified companies is certainly a large number of different products they sell. Many actual enterprises are in such case. In USA General Electric with thousands of products, in Japan Yamaha with several different lines of goods marketed worldwide, in France famous Vivendi - it is easy to...

"I wrote this book as the expression of my frustration by a general lack of understanding on what relies the strategic management of firms. In the present world the word strategy" is associated with so much of foggy content that its notion became washed from any concrete sense. However even when that sense exists, it appears useless. A perfect example of this is a very fashionable reflection on so called strategic mission and vision of the corporation. From the philosophical point of view this is, no doubt, interesting - however in the present economic situation of the world both, mission and...