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This book critically examines how the media assistance and broader 'development' sector have appropriated the catch-all concept of sustainability, originally rooted in economic and environmental fields, to suit their agendas. Analysing 289 project evaluations conducted globally between 1999 and 2019, it scrutinizes the tacit discourses underpinning what Bourdieu termed “the imperialism of the universal” in fostering media systems in the global South. The book reveals how processes of self-legitimation operate within an increasingly competitive aid market, highlighting a shift from...