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Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, the concerns and practices of ethical consumerism are reaching into the mainstream of society and are increasingly being adopted by mainstream consumers. Interest in ethical consumption is not limited to those seeking to practise it. This burgeoning movement is drawing the attention of academics, activist organisations, government bodies, journalists, media, celebrities, primary industry, manufacturing sectors, and retailers. Increasing awareness of the ethics of consumption, visibility of the consequences...