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wyszukanych pozycji: 9
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Citizen Brands: Putting Society at the Heart of Your Business
ISBN: 9780470853580 / Angielski / Miękka / 2010 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls Citizen Brands will be more commercially successful than those that do not take on board societal trends. For brand owners this means that the brand has to take on corporate responsibility (such as with the environment, ethical issues, community issues). Companies that have taken this Citizen Brand route include Johnson & Johnson, Hewlett Packard, IBM, Disney and McDonalds. The book is backed-up with...
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has...
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cena:
169,39 zł |
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Citizen Brands: Putting Society at the Heart of Your Business
ISBN: 9780471492122 / Angielski / Twarda / 2001 / 250 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls Citizen Brands will be more commercially successful than those that do not take on board societal trends. For brand owners this means that the brand has to take on corporate responsibility (such as with the environment, ethical issues, community issues). Being a citizen brand allows you to understand the world in which you operate and your role within it. Non-citizen brands are sterile, neither reflecting...
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has...
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cena:
234,09 zł |
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Family and Kinship in East London
ISBN: 9780520078970 / Angielski / Miękka / 1992 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) One of the pioneering works of modern sociology, Family and Kinship in East London is a study of family life in the East End of London in the 1950s, based on extensive interviews and case studies, which examines the consequences of moving families from urban to suburban public housing. The book was first published in 1954, updated in 1989, and is here presented with a new foreword by Judith Stacey.
One of the pioneering works of modern sociology, Family and Kinship in East London is a study of family life in the East End of London in the 1...
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cena:
167,43 zł |
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Clausewitz Reconsidered
ISBN: 9780313362866 / Angielski / Miękka / 2009 / 236 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Carl von Clausewitz's On War is arguably the most important single work ever written on the theory of warfare and military strategy. In Clausewitz Reconsidered, two prominent military historians assess his theories, examining their viability at a time when asymmetric warfare and "war" conducted by and against nonstate actors is increasingly common and state control often ephemeral. The basis of the book's analysis is an examination of war over the last four centuries, since the Thirty Years' War, including the Cold War and subsequent conflicts. What is discovered... Carl von Clausewitz's On War is arguably the most important single work ever written on the theory of warfare and military strategy. In C... |
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102,69 zł |
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Clausewitz Reconsidered
ISBN: 9780313362767 / Angielski / Twarda / 2009 / 236 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Carl von Clausewitz's On War is arguably the most important single work ever written on the theory of warfare and military strategy. In Clausewitz Reconsidered, two prominent military historians assess his theories, examining their viability at a time when asymmetric warfare and "war" conducted by and against nonstate actors is increasingly common and state control often ephemeral. The basis of the book's analysis is an examination of war over the last four centuries, since the Thirty Years' War, including the Cold War and subsequent conflicts. What is discovered... Carl von Clausewitz's On War is arguably the most important single work ever written on the theory of warfare and military strategy. In C... |
cena:
241,32 zł |
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Family and Class in a London Suburb
ISBN: 9781032542393 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Originally published in 1960, the authors of Family and Kinship in East London then made an intensive study of a middle-class dormitory suburb. Here families were more often on their own than in the East End, but, despite the differences between the districts, there were some similarities.
Originally published in 1960, the authors of Family and Kinship in East London then made an intensive study of a middle-class dormitory suburb. Here f...
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cena:
487,78 zł |
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Family and Class in a London Suburb
ISBN: 9781032534329 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
136,53 zł |
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The Symmetrical Family: A Study of Work and Leisure in the London Region
ISBN: 9781032573021 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) First published in 1973, The Symmetrical Family combines evidence about the family of the past with information from a sociological survey in the London region and uses both as the basis for a speculative discussion about the future. The argument is that a new style of family life has emerged.
First published in 1973, The Symmetrical Family combines evidence about the family of the past with information from a sociological survey in the Lond...
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cena:
634,12 zł |
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Family and Class in a London Suburb
ISBN: 9780313243899 / Angielski / Twarda / 1984 / 187 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) An anthropological study that compares a central London neighborhood with a London suburb in terms of family and community life, mobility, social status, and social interaction. The main sources of the authors' information were sample interviews from the two populaces. The main themes of this book are the differences between the London suburb and the East End, and the differences between the middle and working-class residents.
An anthropological study that compares a central London neighborhood with a London suburb in terms of family and community life, mobility, social stat...
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cena:
282,40 zł |
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