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Whether it s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato,...

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato,...

Dieses aktuelle und anwendungsorientierte Lehrbuch bringt führende Wissenschaftler zusammen, um zu veranschaulichen, wie wichtige Theorien und Konzepte der Sozialpsychologie helfen, Verhalten vorherzusagen und zu erklären, und wie sie erfolgreich auf soziale und praktische Probleme angewendet werden können. Es konzentriert sich auf robuste Theorien und Modelle, die für ihre erfolgreiche Anwendung bekannt sind, und deckt ein breites Spektrum von Bereichen ab - von Interventionen im Klassenzimmer über Gesundheitsverhalten und finanzielle Entscheidungsfindung bis hin zum Klimawandel und...