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YOU GOTTA KNOW THE RULES Whether your business is large or small, you'll benefit from Michael Sansolo's Business Rules Some of the 52 rules are surprising: "Fail fast and fail cheap" (Rule 14) shows the power of failure. Others offer new insights: "Focus on your best customers" (Rule 4) shows how Lady Gaga builds loyalty. Read one rule a week-or all 52 at once Business Rules is your guide to success in business. Praise for Michael Sansolo's and Kevin Coupe's The Big Picture: Essential Business Lessons From the Movies: "It took Kevin and Michael to bring the connection between movies and...

Get out the popcorn. It's time to enjoy your favorite movies ... with a business twist. "The Big Picture: Essential Business Lessons from the Movies" shows you how the stories in movies can inspire solutions in your business life. From brand marketing to ethics, leadership to customer focus, planning to rule breaking, everything you need to know about business is found in your favorite movies. The connection between the movies and business wisdom has been there all along. It took Kevin and Michael to bring it into sharp, digital-age focus. - Gerry Lopez, CEO, AMC Entertainment Inc. The Big...