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This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

This work brings together scholars, journalists, consultants and NGO activists to explore the interaction of people, politics and ecology. Ostensibly green activities - plantation forestry, eco-tourism, hydro-electricity - are revealed as guises used by elites to promote their own political and economic interests. Highlighting fatal flaws in presently exclusive economic and ecological approaches, the authors stress that neither the quest for sustainable development nor the process of environmental change itself can be understood without reference to political processes.