Designing Effective Health Messages

ISBN-13: 9781524932947 / Angielski / Miękka / 2017 / 277 str.

Allison J. Lazard;Brad Love;Michael Mackert

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How can we make health messages culturally relevant without stereotyping?
Designing Effective Health Messages brings the perspective of advertisers to the broader health communication world. It gives straightforward overviews of relevant health communication theories, a discussion of principles of visual communication, and guidelines for plain language and clear communication.

Designing Effective Health Messages is divided into three sections:

• Section 1 provides the tools needed to design more effective health communication campaigns.
• Section 2 discusses the traditional model of health communication campaign development, execution, and evaluation.
• Section 3 uses a series of case studies to show how the authors have put these practices into action to solve real world health communication problems.