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Ideas are like goods and services--they can be sold--indeed, they must be. Friesen maintains that many executives, particularly those who aspire to similar positions in upper management, often do not understand this and wonder why their recommendations go unheeded and why they don't move up the organizational ladder. Others may wonder why they don't seem to have the authority they thought they had and why people who report to them often appear indifferent. Friesen's book makes clear that there are productive ways of selling your ideas, and he shows that these methods can and must be...

Organizations can accelerate the pace of quality improvements by ensuring that Total Quality efforts are driven from organizational strategy. In the process of doing this, a success paradigm can be created that allows different units of an organization to work more effectively toward a shared purpose. The significant examples presented here are the result of almost a decade of direct research and application in a very diverse set of organizations, including Fortune 500 manufacturing and services firms, non-profit organizations, health care organizations, and public education. The result is...