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Economists used to claim that material self-interest and the rational choices of the individual were universal factors that transcended cultural values and differences. This position has been challenged by critics, who have pointed out the methodological and philosophical weaknesses of this approach. They dispute the idea that social order can be explained as the product of the choices of individual agents, and that social agents operate independently of their social and cultural values and norms. Today, there is virtual agreement, not only among students of culture, but also among social...