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It was researched using qualitative methods, applying the Action Research design. The research identified that primarily using financial performance management and measurement systems, without using non-financial measures is not optimum performance.This approach misses the benefits of the non-financial system, consisting of the financial systems, customer, internal business processes, and learning and growth perspectives. Organisations operating with a view of delivering monetary value for its stakeholders by using only financial measurements, cannot deliver the relevant satisfaction for...