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The study provides firsthand information on how eco-cultural tourism contributes in improving the social economic well being of livestock keepers in Ngorongoro Conservation Area (NCA), Tanzania. The work brings forth the current opportunities and challenges of ecotourism in Maasailand. The study begins by identifying the current eco-cultural initiatives practiced by local communities in the NCA. It also examines factors that drive communities to opt for tourism enterprises as alternative livelihood strategies in the area. The work further analyses barriers that preclude community...