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Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a...

Wer erfolgreich studieren will, muss die Sprache der Wissenschaft beherrschen. Wie funktioniert wissenschaftliches Deutsch und was ist das Besondere daran? Was heißt überhaupt Wissenschaft und was macht man eigentlich im Studium? Nur wer das versteht, kann die sprachlichen Mittel der Wissenschaft nutzen. Anleitungen, Beispiele und zahlreiche Muster für Formulierungen zeigen, wie es geht.

Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a...