Meggs' History of Graphic Design

ISBN-13: 9781118772058 / Angielski / Twarda / 2016 / 704 str.

Meggs, Philip B.; Purvis, Alston W.

Opis

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:

• The latest key developments in web, multimedia, and interactive design
• Expanded coverage of design in Asia and the Middle East
• Emerging design trends and technologies
• Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
• Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes

You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Spis treści

VI Preface

VIII Preface to the First Edition

IX Acknowledgments

1 Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era

1 The Invention of Writing 5

2 Alphabets 21

3 The Asian Contribution 35

4 Illuminated Manuscripts 49

Part II A Graphic Renaissance
The origins of European typography and design for printing 69

5 Printing Comes to Europe 73

6 The German Illustrated Book 85

7 Renaissance Graphic Design 103

8 An Epoch of Typographic Genius 129

Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications 147

9 Graphic Design and the Industrial Revolution 151

10 The Arts and Crafts Movement and Its Heritage 187

11 Art Nouveau 209

12 The Genesis of Twentieth–Century Design 245

Part IV The Modernist Era
Graphic design in the first half of the twentieth century 265

13 The Influence of Modern Art 269

14 Pictorial Modernism 291

15 A New Language of Form 316

16 The Bauhaus and the New Typography 345

17 The Modern Movement in America 371

Part V The Age of Information
Graphic design in the global village 391

18 The International Typographic Style 397

19 The New York School 415

20 Corporate Identity and Visual Systems 439

21 The Conceptual Image 465

22 Postmodern Design 491

23 National Visions within a Global Dialogue 513

24 The Digital Revolution and Beyond 571

Epilogue 621

Bibliography 623

Image Credits 657

Index 663

O autorze

The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator′s Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography.

Alston W. Purvis is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co–author of numerous books on graphic design history.

Blurb

The bestselling graphic design reference updated for the digital age

Meggs′ History of Graphic Design presents an all–inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new Sixth Edition gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design.

Packed with a wealth of material for inspiration and emulation, including more than 1,500 eye–catching images, this new edition unfolds as a who′s–who of luminaries in the field from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides:

A complete and up–to–date examination of design movements in the Middle East, Africa, and Asia

A revealing look at the thinking and achievements that led to today′s emerging design trends and technologies

Convenient timelines that frame the history of graphic design within the broader context of world events

The first step to mastering a profession is becoming intimately familiar with its past, and Meggs′ History of Graphic Design, Sixth Edition puts it all there for you to enjoy.