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Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills.

Thinking with Data helps you learn techniques for turning data into knowledge you can use. You ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the...