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Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world example

"Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world examples"--