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Whereas most books on business writing focus on correcting errors in grammar and usage, Organizing Ideas shows how to apply the principles of effective communication to organize and express your ideas. The approach explained in Organizing Ideas has been used for over 60 years to teach communication skills to professionals at leading American companies. The book shows how to identify your key message in any communication and develop a persuasive argument to support it. You will learn to tailor any message to the needs of your audience. Special chapters show how to compose effective e-mail,...