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The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

Does violence on a movie, TV, or computer screen or in a song lyric beget violence in the streets? What about aggression and violence in televised sporting events? What are the known effects of violence in the media on the developing mind of a young child? Do rating systems and warning labels help in the effort to keep overtly violent materials out of the hands of children-or do they act as magnets? Where does violence in the media cross a line from legitimate entertainment and plot development to gratuitousness and even pornography? How do we define media violence, and just how much is...