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Innovation is a central mechanism in the progression of society and often captures the imagination and enthusiasm of corporate leaders, public policy makers, and so on. In this volume, a novel approach to an understanding innovation in contexts that range from the socio-cultural to the technological is presented.

There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain “fuzzy.” Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, “How alternative are alternative marketscapes?” In doing so, greater...