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We are profoundly social creatures--more than we know.
In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and...

Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s. Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other...