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Since starting a record label out of the trunk of his car in the early 90's, Matt Theriault's time as a serial entrepreneur has endured a few "Do Overs," to say the least. Business naivete and ultimately the emergence of the digital music download derailed this successful, self-taught business man's dreams of fame and fortune to a point at age 34 where the words "paper or plastic" crossed his lips countless times per day. Determined to embark on one final "Do Over," Matt Theriault created and implemented a simple step-by-step plan compiled from his lessons at Hard Knock University that anyone...