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Psychologists regard the relationship between attitudes and behavior as a key to understanding human behavior. Here leading researchers discuss basic and applied issues relating to how human thought translates into action. The contributors focus on the theory of planned behavior, a model of attitude-behavior relations that takes into account not just attitudes, but also the influence of significant others around us, issues of personal agency, and motivation.

The book begins with an overview of the theory of planned behavior, from the initial impetus to better understand attitude-behavior...